Viacom18 is pushing a new drive called the ‘digital first’ amid the ongoing COVID-19 pandemic in the country. According to the recent development from Viacom18, Bigg Boss, the popular reality TV Show, will be first released on Voot.
If you are residing in India and still haven’t heard about Voot, then you’re in luck! Voot is the popular OTT platform in India that features top TV Shows from the TV as the streaming platform.
Viacom18 has named ‘Bigg Boss OTT’ an entertainment property set to premiere sometime in August 2021.
Bigg Boss Season 15: Details of the TV Show on Voot
The fifteenth season of Bigg Boss will feature the conventional one-hour episode on the streaming platform. Additionally, viewers will have an exclusive chance to watch Bigg Boss Season 15 around the clock.
24×7 live feed will bring a new perspective from viewers and help them understand the contestants better. Watch the entertainment for 24 hours straight can be a great thing in times of crisis. The details come from Viacom18.
What is Viacom18 trying to achieve with the digital push?
They are releasing Bigg Boss season 15 as the digital-first would help the audience to get unparalleled access, interactivity, and experience. Moreover, this is the perfect way contestants can immerse themselves in the show’s happenings. The idea is to understand these public figures better.
Once the digital exclusive six-week journey on Voot concludes, the show will immediately move to Colors, the official airing partner of Bigg Boss. In the past, Bigg Boss has been dominating the entirety of digital space with around 92% and over 8.5 Billion viewership.
Viacom18’s official statement for Bigg Boss 15 release
After Bigg Boss Season 15 features on Voot before hitting the television screen, then it will increase the overall fandom and consumption power on Voot.
Voot is the leading streaming platform in the country and features share-worthy originals and films.