As India’s beloved OTT platform, ZEE5 has gained numerous accolades for bringing path-breaking content to audiences. The streaming platform has recognized a growing market for regional and authentic content and is actively pushing the envelope. Especially after the success of ZEE5 originals, the giant is all set to expand its archive of movies and web series with original and blockbuster content. By adding iconic TV shows and blockbuster Bollywood movies, ZEE5 has significantly ramped up its content strategy. It celebrates the ‘Extraordinary’ spirit of Indian culture like never before. Let’s talk about how ZEE5 is setting itself apart from other players in the market.
An Archive of Diverse Stories
Having a vision of creating ‘Entertainment Inclusivity’, ZEE5 has celebrated India’s diversity wholeheartedly. From bringing India’s most loved TV show ‘Mahabharat’ to churning out movies like Helmet and 14 Phere that break stereotypes, the platform is successfully moving away from creative and geographical boundaries. One thing about ZEE5’s content strategy is clear- It is betting big on ‘Glocal’ content. Viewers can stream content in 12 languages, bridging diversity gaps in India and providing viewers with multiple binge-watching options. The content on the platform reflects the people that are watching it. It creates an emotional experience for viewers that helps them stay connected.
Breaking into New Territories
While Mahabharat was India’s first-ever critically-acclaimed TV show, the Indian Television landscape has evolved notably since then. The addition of web series is changing the industry further. The make-up of ZEE5’s on-screen talent and storylines prove that the platform is moving towards new territories. Over the years, ZEE5’s content shows an increased representation of women, social commentary, and authenticity that have broadly set benchmarks across the industry. The on-demand platform has debuted game-changing movies and series, including Rashmi Rocket, The Married Women, Mission over Mars, and more, proving the platform’s ability to carve a niche for itself.
Bringing Content That Everyone Can Enjoy
As India’s home-grown platform, ZEE5 focuses on bringing content that appeases audiences of all ages and backgrounds. The OTT giant has partnered with renowned content creators like TVF to bring youth-oriented shows to its collection. There is also the addition of family-oriented entertainment that the older generations can also enjoy. ZEE5 Originals like Kagaaz, 420 IPC, Bob Biswas, and more are not only entertaining Indian families but also gaining recognition for their out-of-the-box storylines. Besides originals, viewers can access more than 2800+ blockbuster movies and 150+ web series that also include kid-friendly content. The OTT player is transitioning beyond demographic restraints and embracing storytelling as its differencing factor.
Having a Library of Iconic TV Shows and Movies
No one can forget the golden era of Indian cinema and television. Iconic shows and movies like Mahabharat, Coolie, Don, and more have left an impact and continue to reel in audiences. ZEE5 has an ever-expanding library of iconic TV shows and movies that viewers can watch conveniently. The platform also has a network of more than 100+ live TV channels for viewers who want to keep up with daily television programming. The platform has also recently announced the revival of popular TV shows like ‘Qubool Hai’ and ‘Pavitra Rishta’.
Content That Opens Up Discussions
ZEE5 is more than a platform for entertainment. It is a platform where people are inspired to open their perspectives wider. With a fresh slate of content, the OTT player highlights social issues and gives opportunities to multiple content creators to showcase their art and bring a world of possibilities. Viewers can also find documentaries, live news channels, and true-story dramas to educate and inspire them.
Keeping a tap on viewers, ZEE5 is a platform that has undoubtedly believed in experimenting with its content strategy. With the new year kicking off, it will continue to scale its efforts and address the ever-evolving needs of its audiences.
