With all of the available options, it can be challenging to decide where to focus your attention as a publisher. It would be fantastic to be fully active on each major social media network. But as a solopreneur or small business owner, it’s unlikely that you’ll have the time or energy.
So instead, it’s best to focus on just 2 or 3 social networks that are the most likely to bring you the best return on investment. In this post, I’ll walk you through picking the best social media outlets for your brand.
Facebook also provides business page functionality. It is fairly simple to set up a Facebook page for your business. You can share the link of your videos on your page that gives you a lot of new views. However, be aware that once you create a page, you need to stay active.
The only thing worse than not having a Facebook page is having a page that looks abandoned. Users will see this as unprofessional and won’t be as likely to see you as an authority. Therefore, once you set up a page, make sure to post to it regularly. You should also respond quickly to any posts, comments, or other interactions from your fans.
Many people use Twitter as a personal social network, so you may find it a bit hard to connect as a brand. However, with the right tone, you can be very successful. Most people post video links they find useful or interesting. Luckily for me, as a YouTuber, this is very helpful. I take advantage of this by posting links to my own content every once in a while.
If you’re in a niche that is not linked heavy, find what is popular, mimic it, or share your video links. If you have a particularly awesome post, then feel free to link it. But if most of the people in your niche are posting quotes, then try to post mostly quotes. Basically, try to give your followers what they will expect, but don’t be afraid to link your video and stand out from the crowd a bit by buying youtube likes.
Twitter moves fast so that you can post fairly frequently (several times per day). I’m even moving towards posting once every 30 minutes. However, you must be careful not to spam your followers. Don’t only share your video. Instead, mix in links to other relevant channels in your niche.
Growth for Instagram has been phenomenal. And with Facebook’s acquisition, Instagram has continued to grow in user base and activity.
Since Instagram is still a young social media platform, big brands are still working out to capitalize on it to reach their markets. However, for small businesses or solopreneurs, it can be very effective. You can use Instagram either from a personal account to build your own personal brand or business account. Either way, Instagram is a great way to share visual content with a young audience.
If you have clothing, gadgets, art, or anything else visually creative, you should share it on Instagram through videos. Make sure to take full advantage of the hashtag system on Instagram. Unlike Twitter, where you should keep hashtags to a maximum of 3, there doesn’t seem to be an upper limit for Instagram hashtags. As long as they’re relevant, add as many as you can think of. This will help to spread your videos to an even larger audience.
