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Top 10 sex fetishes popular among couples right now – from bondage to role play

During the start of lockdown, couples spent more time exploring in the bedroom.

Individuals had more time to be adventurous, alone or with a partner.

Now the most popular fetishes have been revealed using Google Trends data as MatressNextDay looked into the stats.

The search results showed that masochism is a favourite, with a 30% increase in searches compared to 2020.

With a 250% rise in searches over the last year, sploshing comes in second.

Kate Sloan, a sex teacher, also assisted the company in explaining each fetish.

Here are the top 10 fetishes, starting from the bottom…



Couple in bed together
People have been exploring their wild sides more thanks to the lockdowns

10. Role Play

This came in at 10th place with a 5% search increase over the past year.

Roleplay is the act of playing a role or pretending to play a character or person.

Kate said: “Try meeting up with your partner at a bar or restaurant and pretending you’re two strangers on a first date.

“This is a good roleplay scenario for beginners because you can essentially play the character of yourself, just in a different situation.”

9. Sexual Humiliation

With a search increase of 26% over the past year, sexual humiliation came in at 9th place.

Kate said: “An act of humiliating someone to get them sexually excited is called erotic humiliation.

“It’s important to negotiate beforehand so you know which topics are and are not okay to use as humiliation fodder.

“Many people find it amusing to be gently teased about their sexual desires, even though they don’t want their appearance to be harmed.”

8. Bondage

In 8th place came bondage, with a 31% search increase over the past year.

Kate said: “Bondage refers to the act of physically restraining someone in order to induce erotic pleasure.

“This can be done with rope and cuffs.

“You should always leave at most two fingers of space between your restraints, and the person’s skin, so that they don’t interrupt their circulation.”

7. Cuckolding

Cuckolding is the 7th most trending fetish among Brits over the last 12 months with a search increase of 61%.

The sexpert explained: “Cuckolding someone means to have sex in front of a partner.

“While many find this to be a hot fantasy, you don’t have to actually incorporate another person to experiment with cuckolding.

“Instead, have a conversation with your partner about the possibility of having sex with a third person.



Couple's feet poking out of the bed
It’s important to discuss boundaries before getting into the kinky stuff

6. Dominance

With a 62% search increase over the past year, dominance is the 6th most trending sex fetish.

Kate revealed: “Dominance is the act of controlling a session or ‘being the boss’ while your partner plays a more submissive role.

“It can be a good, healthy outlet for impulses that would be viewed as too controlling ‘in real life’.”

5. Objectification

In 5th place came objectification, with a 70% search increase over the past year.

Kates describes this as “the practice of treating someone like an object, whether that be an object of sexual desire or a literal object”.

She added: “Good aftercare is crucial for objectification play – spend some time with your partner(s) after a session just hanging out.

“This can help you transition more smoothly back into ‘real life’ after such a psychologically intense experience.”

4. Gagging

Gagging has received a search increase of over 70% as it came in 4th place.

According to Kate “to gag someone is to push an object/body part into their mouth”.

She explained: “Have a safe-signal, since the person won’t be able to talk.

“They could, tap their partner’s arm twice to signal that they want the gagging to stop.”

3. Impact Play

With a search increase of just over 140%, impact play came in at 3rd place.

Kate added: “Impact play can be spanking, paddling or caning.

“You can also use a stoplight safeword system, where green means ‘keep going’, yellow means ‘please pause and check in with me’.

“Red means “stop immediately”.”

2. Sploshing

In 2nd place with a 250% search increase is sploshing.

Sploshing is getting wet and messy during sex usually by incorporating food items.

Kate explained: “It is important to splosh in an area that is easy to clean like a bathtub.

“Don’t get any sugary substances in or near the vagina if possible, because of the risk of a yeast infection; if you do, rinse the area.”

1. Masochism

The fetish with the highest search trend over the past year is masochism with a 300% search increase compared to the year before.

Kate explained that this is a sexual interest to feel pain through biting, scratching, or spanking.

She explained that pain releases endorphins, which can be exciting and/or relaxing for many people.

The sexpert added: “You can use a 1-to-10 scale to quantify the pain you’re feeling and to express how much pain you’d like to feel.”

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Top 10 sex fetishes popular among couples right now – from bondage to role play
Anurag Reddy
I'm a 29-year-old travel enthusiast, travel and nature photographer, Computer Science graduate, and Mass Communication student. I have seen different shades of life through traveling and lived different lives through reading. With every word I write, I travel within, and I understand myself better. Writing helps me discover myself, and that paved roads for me to choose writing as a profession.
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