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The role of Online Customer Service in 2021

In the year 2021, we are still figuring out substantial solutions to the situation caused by the global pandemic crises caused by COVID19. There are certain challenges that we had to encounter in 2020 which remain there because of the global uncertainty. One of the biggest challenges was the closure of all local stores because people usually preferred to approach stores for customer services. Let us give you an example of telecommunication company Spectrum that started providing spectrum customer service through an online platform as well as through phone lines.

You can see a shift in the way the customer service operates now because we are spending more time on online platforms. People are working from home, businesses around the world have shifted to online platforms along with all the educational institutes. This means that people are spending most of their time online, for work, for studies, and entertainment purposes. Though local stores are closed people are more inclined to use online platforms.

Importance of Online Customer Service

The first and foremost important aspect of customer service is to facilitate the customers in the best possible manner. The main key role of a customer service department is to provide a suitable, desired, and smooth customer service experience. A customer who comes up with a problem or an issue wants a solution right away and if the customer service experience is not smooth they become more irritated.

Remember that the role of customer service is to form a relationship with the customer that is based on trust. To make a positive image of your business or company you have to provide options to the users that cater to their needs. These days’ people are more inclined towards online sites where they can file a complaint easily or take support. Through online customer service, more people can approach customer service easily. People give reviews to the online service as it becomes easier to leave a review after chatting with an online agent.

Role of online reviews

These days’ companies that are providing online customer service options to the users also request them to fill surveys and most consumers tend to leave reviews as well. The impact of online reviews is very strong and you can attract or negatively impact a potential buyer if your existing customers are not happy with your customer service. Most people simply search the reviews online left by existing users and they believe in the reviews more than the advertisements they see. As a user, you will naturally trust what the other users have to say about a service or a product. If you provide good customer service, you will attract more buyers or customers.

Online Chat Option

Most of the companies provide the ‘Live Chat’ option to their users. A user can simply type in the queries or issues that they are facing regarding your product or service and a live customer service agent give them a response. Now, you don’t need to hire live chat agents in various numbers, what companies do is that they use some software or bots that automatically respond to the customer within minutes because a user who comes with trouble will hate to wait for long, once the automated answers are generated and analyzed after that procedure a live agent or representative deals with the customers.

The Social Media Pages

Everyone is in a hustle and bustle these days and people look for quick and workable solutions. Social media is the new world order, now when people cannot physically have meetups or gatherings; they use social media platforms for virtual meetups. The vast majority of people including us, uses all popular social media websites because why not? Online presence on social media is a plus for any company, most people simply spend hours browsing their Facebook, Twitter, and Instagram. You can easily make your official pages on social media websites and advertise them in comparatively less amount. If you want to take advantage of the potential buyers that use social media, you need to make use of it. You can easily allow your customers to choose the message options for customer support or assistance and they will prefer it because most of them spend more time on Facebook, Twitter, and Instagram.

Summing It Up, 

The importance of online customer service cannot be denied as it is a must-have. When all local stores are closed majority of the people tend to move towards customer service phone numbers but due to the heavy load of phone calls, it becomes difficult to manage. When you provide online customer support, you give your customers another option to reach out to you in case they face any issue, as a result, helping a customer stick around like a loyal customer. Always remember that consumers or customers are the ones who make your business grow so we have to provide them with adequate facilities.

Akshay Varma
Akshay Varma is a senior Journalist with Mass Media Communications Degree from Aurora Degree College. He writes mostly on Movies and Trending Topics
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