SonyLIV, the video streaming service owned by Sony Pictures Networks India, has roped in Tollywood star Rana Daggubati to be its brand ambassador in the Telugu states. It is said he is getting a whopping amount per year to promote the streaming giant. The actor is yet to comment on the deal.
As per reports, Rana will join the shoot of the advertisement from tomorrow. Sony LIV has been trying to expand its viewer base in the twin Telugu states with its unique content. As a part of it, the OTT platform has inked a deal with the Baahubali actor.
On the work front, Rana Daggubati will next be seen in Virata Parvam, directed by Venu Udugula. The has been postponed due to the COVID-19 situation in India. He is also starring in Bheemla Nayak, directed by Saagar K. Chandra. The film has Power star Pawan Kalyan in the lead role.