HomeEntertainmentCelebritiesNetflix will soon be free for some Android users — there's just...

Netflix will soon be free for some Android users — there’s just one catch

Netflix has launched a completely free subscription plan on Android smartphones, allowing viewers to enjoy the likes of Bridgerton, Call the Midwife and Narcos without a subscription or ads.

One-quarter of the content will be free. Subscribers don’t need to provide any payment information or watch any ads—but they do need to be in Kenya, as Netflix trials the initiative to convert the unconverted into paying subscribers.

Variety was told by a spokesperson for Netflix that they are looking at new ways to encourage Kenyans to sign up for their platform. It is currently available in more than 190 countries.

Screen image of Netflix plan being offered in Kenya obtained by Reuters on September 20, 2021. Netflix/Handout via REUTERS THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. MANDATORY CREDIT. NO RESALES. NO ARCHIVES.
Android users in Kenya will soon be able to access a quarter of Netflix shows for free

“If you’ve never watched Netflix before—and many people in Kenya haven’t—this is a great way to experience our service,” Netflix’s Cathy Conk said in a blog post. “And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full [catalogue] on your TV or laptop as well.”

Anyone with an Android phone in Kenya can download the Netflix app. All they have to do is enter an email address, verify their age and create a password. Even though they are free, all users will be eligible for personalized recommendations, parental controls, and their personal profiles.

World marathon record holder Eliud Kipchoge's mother, Janet Rotich (2L) watches a television broadcast on October 12, 2019, with relatives at her home in the village of Kapsisisywa, some 30kms southwest of Eldoret, in Kenya, as they celebrate Kenya's Eliud Kipchoge victory. - Kenya's Eliud Kipchoge, on October 12, 2019, made history, busting the mythical two-hour barrier for the marathon on a specially prepared course in a huge Vienna park. With an unofficial time of 1hr 59min 40.2sec, the Olympic champion became the first ever to run a marathon in under two hours in the Prater park with the course readied to make it as even as possible. (Photo by BRIAN ONGORO / AFP) (Photo by BRIAN ONGORO/AFP via Getty Images)
Anyone with an Android smartphone in Kenya will be eligible

It won’t be the first time Netflix has released some of its shows and films for free. Last year, Netflix offered a free ‘watch without registration’ page that let users watch the first episodes.

Smartphones are a rapidly growing market in Kenya, with 59.24 million SIM cards in use in January this year and around 21.75 million Internet users. The country has 11 million social media users.

SIPA USA via PA Images In this photo illustration the Netflix logo seen displayed on a smartphone. (Photo by Rafael Henrique / SOPA Images/Sipa USA)
Although smartphones are popular in Kenya, there are only 29,000 Netflix subscribers – something the streaming giant wants to change

However, there was only an estimated 29,000 Netflix subscribers last year, which may explain why Netflix is so keen to get people logged in and signed up. It’s not clear if they will expand the free plan to other nations.

Netflix will soon be free for some Android users — there's just one catch
Anurag Reddy
I'm a 29-year-old travel enthusiast, travel and nature photographer, Computer Science graduate, and Mass Communication student. I have seen different shades of life through traveling and lived different lives through reading. With every word I write, I travel within, and I understand myself better. Writing helps me discover myself, and that paved roads for me to choose writing as a profession.


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