With new cutting edge technology, Hollywood is bringing back icons through CGI in new movies. Many iconic stars such as Bruce Lee, James Dean, Audrey Hepburn, Roy Orbison and Buddy Holly were brought back to life. And as the days go by, computer-generated imagery (CGI) is becoming easier to access. But just because the technology has advanced doesn’t mean it’s ethically correct. In addition to the resurgence of Hollywood’s biggest icons, a host of issues are causing a disturbing uproar for the digital trend. So today we’re here to look at Hollywood icons being revived to digital afterward. And what it means for their public legacy. Let’s get into today’s topic.
At the time when the new technology was introduced in Hollywood, it seemed exciting. The audience praised the CGI feature for bringing their favorites back to the screen. As technology changes day by day, CGI creations take on a bigger role. During the early days of CGI’s creation, even its critics enjoyed it, whether it was an appearance in a TV commercial or a cameo in a movie.
The studios must get permission from the actors’ estate or surviving heir, even if Hollywood takes them back for a boring commercial. And now that that actor is dead, the legal works are only going to get more problematic over time. However, comedian Bill Cosby has made an effort to change the laws and improve the restrictions in this case. On behalf of the likeness of a dead actor, digital reprisals must be strictly limited. Sometimes seeing stars and realizing they’ve been dead for over a decade or two can get emotionally draining.
When a studio takes the initiative to revive a dead Hollywood star through CGI, it’s usually to preserve the legacy. As in 2006’s “Superman Returns,” Marlon Brando appeared for a reprise. Speaking of the other times, filmmakers have to use the technology to complete the performance in a hurry. Times like an untimely death during the ongoing shoot. Many find it rather disrespectful to the dead, but it’s hard to blame the directors. Whether it’s for an emergency or to comfort the deceased actor’s relatives, maybe it’s better to accept the decision.
It’s quite disrespectful and ill-mannered towards the late star to bring them back for a shameless plug. Hollywood, for example, brought Audrey Hepburn back to life to sell chocolates. The visual effect of the incident was cheap and meaningless. Watching Fred Astaire on screen with a vacuum was indeed unethical. Even as Hollywood revived Bruce Lee via CGI to sell Blue Label Whiskey, most of his admirers pointed out that the legend was not, in fact, a drinker.
Death was once the definitive end of an actor’s career, but is now just a passage leading into a digital afterlife. Day after day, the CGI creations lead us into a digital future that can be incredible or terrifying. A future that could potentially ruin authenticity or bring joy to fans. Whatever decision the future takes must be made in good faith to continue the legacy of the icons of Hollywood.
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