Harness The Power Of Videos To Reinforce Your Real Estate Marketing Strategy


Real estate deals and listings have slowed down drastically in the course of recent weeks as social distancing measures have been brought in in order to battle the COVID-19 outbreak.

With the lockdown and severe social distancing rules, realtors — the connection between builders and purchasers — have resorted to taking the help of technology in order to carry out their jobs.

Why Property Videos Are So Trustworthy In Real Estate Business

Fusing video with your online real estate marketing efforts can significantly help to boost your leads. Nonetheless, for the video to fill in as an effective marketing technique, you have to (a) produce the right types of video, and (b) market them adequately.


A comprehensive real estate video – regardless of whether it’s a virtual tour shot on a mobile phone or an aerial film captured by a drone, can be an important asset for builders and purchasers, since it exhibits the property with much more detail than a photograph or printed brochure ever could.

Video marketing is one of the compelling ways to get people to look at property listings.

  • It can create significant online visits. Links to pages with embedded video get 157% more organic reach than ones without it.
  • An engaging video can persuade sellers to work with an agent since they are really confident that their property will be shown in a good light.
  • Property listings with video create four times more leads than ones without any video.

The following are some of the effective ways to undertake real estate video marketing.

Virtual Tours 

Virtual tours have been immensely helping realtors, purchasers, and builders. How it functions is that a realtor connects with the property owner, a virtual meeting is set up first, and then a virtual tour is conducted.

Real estate firms around the globe currently depend intensely on technology to continue their business in the presence of a significant pandemic.  A client’s capacity to see properties from the solace and security of their home has been a crucial leap.

Participate In Content Marketing

If you’re a realtor, choose a niche in the market, regardless of whether it’s first-time home purchasers or multi-unit properties, and become a specialist. Then, consider making some intriguing how-to-videos and compose blog posts to share your insight and boost your brand image.

Content marketing strategies for new realtors include:

  • Blog posts
  • Infographics
  • Funny content like memes
  • Behind The Scenes Footage
  • How-to videos
  • Market Trends
  • User-generated content

Use Videos To Showcase Properties In The Most Appealing Manner

Want lovely aerial perspectives of the property you’re listing? Need to show the wonderful winding flight of stairs, the exquisite furnishings, or the color accents? Nothing does this better than a video.

Think of it along these lines – video can fill in as a perpetual open house for any property you’re attempting to sell. Set up your stylistic layout, set the ideal lighting, make the space welcoming and warm, and film it!

Reach Out To Your Clients On Digital Platforms

Truly, individuals’ online habits are evolving. Individuals once went directly to local newspapers or magazines to find listings in their neighborhood. Now, they invest the majority of their time browsing through Google, social media, suggested agency websites, and that’s just the tip of the iceberg.

If you want to connect with these clients, you must utilize video. Video is the most engaging format online. It is additionally being favored by algorithms on social media platforms such as Facebook and Instagram, as well as on search engines like Bing and Google. This implies that if you’re not utilizing videos to reach out to your prospects, you’re missing out on a huge chunk of business.

Add Videos To Your Website

Another extraordinary thing about video? You can utilize it anywhere online to drive client intrigue.


Utilize your real estate video anyplace you can on your website – your landing page, your listing area, and your About Us section. Depending upon the number of properties you’re selling, you should make a video for every one of your properties or concentrate on ones that are your greatest drivers of purchase inquires. You can likewise make a video about your organization or individual videos to acquaint clients with their realtor.

Social Networking 

Your highest number of customer referrals are likely originating from some type of web-based social networking. Consider uploading your video on Facebook, Twitter, and LinkedIn. In spite of the fact that shorter form content is typically ideal here, you may get away posting a somewhat longer video if it gives valuable content.


Do you have a list of individuals who’ve demonstrated an enthusiasm to purchase a property? You likely have a dedicated email database; tap this database and send them frequent video updates about a new property listing that explicitly fits their interests.


SMS marketing is a little difficult one to figure out, but it is effective in giving amazing outcomes. It is gradually turning into an absolute necessity for B2C organizations. Branded SMS messages have open rates of more than 82 percent – this is a tremendous opportunity to reach out to your prospective clients directly and make sure that they get your message. Furthermore, with video, you’re bound to grab their attention and draw in them – a complete win-win situation.

Use InVideo, a free youtube to mp3 converter that helps you to easily convert YouTube videos to mp3 (sound) or mp4 (video) files and download them on your device. It works for computers, tablets as well as cell phones.

InVideo additionally has a photo slideshow maker with music. It will assist you with making proficient video slideshows from your photographs in a couple of clicks. You don’t need to have a tech background to make an engaging slideshow with music. Their easy to use interface makes it really intuitive to create professional-looking videos. Cool transition effects will make your video look really compelling.

Harness the power of videos to seal your real estate deals with the power of InVideo!


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