The Christmas season comes with a lot of excitement, joy, and merriment. For some people, it’s a time to party hard and enjoy hanging out with friends. For some others, it’s a perfect time to take a break and enjoy time with their families. Whichever way you see it, the season is usually a hectic time for many businesses. Many companies make the biggest sale of the year during the Christmas season.
However, there is usually a lot of competition among businesses during the season. Several business owners come up with enticing offers to customers to encourage them to buy more from them. While the competition is large for land-based businesses, it is even tougher online. Thus, if you run an online business, you must buckle up to make a lot of sales during this season.
We will discuss ten marketing ideas you can use to boost sales during the Christmas season.
Give your online store a website a Christmas look
The appearance of your store or company website should reflect the holiday mood. Get started by making sure your website has a touch of red and white. Include Christmas lights, trees, bells, etc. Whenever a customer lands on your site, the look should give them that exciting Christmas feel.
Also, use catchy banners to reflect the christmas mood. This will surely grab their attention and make them aware of your Christmas offers.
Give out gifts to customers
People are always willing and ready to spend huge during Christmas. Thus, when you offer them an extra gift items with their purchase, they feel somehow compensated.
It can also be a gift that is not attached to any purchase. That is, a gift to a loyal customer even if they did not make any purchase during the season. The gesture would make them feel loved and appreciated by you. It could eventually turn them into promoters of your brand.
A sector in the online business industry that uses this strategy is the casino gaming market. During the Christmas season, many casinos give out casino free spins. However, free spins are usually more prevalent in their Christmas campaigns.
These free spins are used to play real money slot games for free. Any lucky player could even hit huge cash prizes with the free spins given. This offer by gambling sites eventually attracts new customers to the site and keep the loyal ones coming back.
Launch a Christmas Email Campaign
The Christmas season is one time many businesses get more results from their email marketing. This is because many subscribers are usually interested in enjoying exciting offers at Christmas.
As a wise businessperson, you should use this for your benefit. Send regular emails to customers but ensure you don’t bombard them with too much that it becomes irritating. Let them know your offers and how they can benefit from them. Here’s how to send emails to your customers.
Create excellent and catchy subjects that will make them interested in the email content. Also, make sure that you present your offer in an enticing way. If you have to employ the services of an email marketer, do so.
Create a great video
Online videos are a very fantastic way of engaging people when done rightly. Thus, adding a Christmas marketing video to your plans this season is a good idea.
Ensure that the video is engaging, creative, and entertaining. Most importantly, make sure it also boost awareness for your brand. But do not make it overly promotional as this could make people lose interest quickly.
If your customers like the video, they can share it on their social media accounts. This makes it possible for your video to reach places you never thought. You can also boost it with social media ads to reach more people.
Use your social media pages
In any marketing strategy, social media is always an essential tool. It is the best platform used by brands to boost visibility and influence. But it does not just happen by posting now and then. It would help if you were strategic about it.
Try to create a friendly atmosphere around your social media followers. You can do this by engaging and interacting with them regularly.
For this season, make sure you create a Christmas feel around your followers. Encourage them to react, comment, and share your posts with their friends.
Also, remember that you are dealing with real people. Do not just post promotions or offers every time. Take time to answer your audience’s questions and reply to their comments. If you can engage with your fans well, you will build your influence better.
Lastly, recognize that the different social media platforms require different strategies. Do not just post the same thing on all platforms. Make sure you post creatively.